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Tiger Shroff Launches 3rd Lifestyle store in Hyderabad at Sarath City Capital

Events 7:11 PM

Hyderabad, November 15^th, 2018: Lifestyle, India’s most preferred fashion destination, announces the launch of its latest store in Sarath City Capital, Hyderabad. Inaugurated by superstar, Tiger Shroff, this is Lifestyle’s 3rd store in Hyderabad and 75th in the country. Known for his distinctive sense of style, the martial arts practitioner regaled the audience with his infectious personality and stellar stunts. The much-loved actor looked extremely fashionable as he showcased his inimitable style, wearing his favourite Forca Flex Denims that enables freedom of movement.

Spread across two floors and 65,000 sq. ft., the new Lifestyle store provides a seamless shopping environment, elegantly framing the trendy and fashionable offering that Lifestyle is renowned for. It offers an immersive shopping experience with curated fashion lines, larger than life digital screens showcasing the latest fashion trends, best-in-class store fixtures and a selection of brands that offer a retail experience that is both unique and memorable.

With this new store launch, Lifestyle continues to provide participative and engagement driven experiences for its customers with the highlight being its curated collection, efficiency and service. At the store, customers can choose from a wide variety of national and international brands, including Forca, Ginger, Melange, Vero Moda, Code, Jack & Jones, Van Heusen Pepe Jeans, Bossini, Catwalk, Red Tape, Tommy Hilfiger, Casio, Colorbar and more.

Speaking on the launch, Mr. Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd. said, “We are extremely happy to launch our new store at Sarath City Capital, Hyderabad; taking our store count to a total of 3 in the city. Hyderabad represents a true cosmopolitan lifestyle with discerning consumers who have a great understanding of latest fashion & trends. With our new store, we are happy to provide them with another truly world-class fashion destination to shop the latest trends and the choicest of brands from.”

Speaking on the occasion, Tiger Shroff said, “I am excited to be here today, launching my favorite store, Lifestyle. Lifestyle offers a fantastic array of fashionable choices that are on trend and suit my style. The collection is cool, stylish and comfortable and I personally love their extensive collection of trendy products from casual to occasion wear. It’s truly a one-stop destination to shop for all your fashion needs.”

Tiger Shroff continues his association with Lifestyle’s denimwear brand Forca as the brand ambassador, with the recent launch of a powerful digital-first campaign comprising a captivating brand film and visuals. Capturing Tiger in action while performing stellar stunts, the campaign dramatically framed Tiger’s dynamic acrobatic jumps, backflips & kicks that highlights the stretch and style of Forca Flex denims.

Lifestyle is now also available online through lifestylestores.com where customers can shop from the convenience of their home. With features like Click & Collectand Return to Store, Lifestyle offers a true omni-channel experience to its customers. Introduced to facilitate better service and provide its customers with simpler and faster shopping experience, the Lifestyle app is also available for Android and iPhone users.

About Lifestyle: Lifestyle is India's most preferred fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online storelifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best Companies to Work for in India in 2015 - Great Places to Work Institute®. Currently, Lifestyle is present across 75 stores, 44 cities and delivers to over 18000 pin codes. Lifestyle is a true omni-channel player with its online store lifestylestores.comwhere customers can shop from the convenience of their home.