PCJ Outlook Social Media Awards (a.k.a. the PCJ OSM Awards), a glitzy
evening celebrating the stalwarts of social media intelligence, were recently
held at the Hyatt Regency. The PCJ OSM Awards were given out to those who’ve
made a massive impact through social media in 2017. This year’s awardees like
Shilpa Shetty, Athiya Shetty, Rajkummar Rao, Mallika Dua, Priya Varrier, Vivian
Fernandes, JJ Walaya, Shahnaz Husain, Vinod Dua, Mallika Dua & more have
now joined an elite list of illustrious OSMopolitans from the previous year – a
list that includes the likes of Amitabh Bachchan, Twinkle Khanna, Saina Nehwal
and many more.
Over
the last few years, social media has taken centre-stage as the primary platform
for networking and showcasing one’s body of work. Becoming an influencer has
emerged as a craft of the digital age. A lot of creative minds from diverse
fields like cinema, fitness, lifestyle, sports and activism are sharpening
their social media skills every day and raising the bar. With the OSM Awards,
Outlook Magazine recognises the very real impact these OSMic stars manage to
make in a virtual space.
“Outlook
is a contextual magazine and so is a social media platform. PCJ Outlook Social
Media Awards aka OSM Awards is a platform to honour the social media stars who
use their influence to skilfully bring about a positive change in the society”,
added Indranil Roy (CEO, Outlook Group)
On
being awarded the “Inspirational Celebrity of the Year” at the Outlook Social
Media Awards, Shilpa Shetty Kundra said,
“Success isn’t when you win accolades, it’s when you are in a position where
you are able to inspire, so this is a huge compliment. Thank you all my social
media family who have helped me be where I am. Thank you for helping me
inspire.”
On winning the ‘Entertainer of the Year’ award, Rajkummar Rao says, “Newton will
always be a special film. The movie not just won several awards, including a
National award recently, but it was also a great experience working with
everyone associated with it. The content-driven movie has set a benchmark for
several filmmakers to create many more Newtons.”
Vishal Vaibhav (Project Editor - PCJ OSM Awards) expressed at the event that “PC Jewellers Outlook Social Media Awards is the right initiative
at the right time to honour the champions of social media who not only respond
and reciprocate to us, but also reflect us. Whoever eventually wins the coveted
trophies, the awards actually belong to all the denizens of the digital space.”
The
PCJ OSM Awards winners have emerged only after a rigorous vetting process at
the hands of the online voters and the esteemed jury members. This year’s panel
of judges included Twinkle Khanna, Gul Panag, Hansal Mehta, Jose Covaco, Tanmay
Bhatt – each with massive footprints on the social media landscape. With
distinct personalities from Delhi’s influential circuit present to honour the
awardees, the OSM awards night was indeed a stellar one!
-Press note
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