Hyderabad, July 11, 2018 :
After the successful 11 years journey of Red FM 93.5, Sunnetwork, one of
India’s largest networks has come up with it’s second station MAGIC 106.4 FM in
Hyderabad. MAGIC 106.4 FM is the first retro station in Hyderabad, which was recently
launched with the intent to connect listeners back to a nostalgic-filled era.
The 100% retro content station, launched with the sentiment of “Vintoo Maimarachipodaam” (Let’s get
mesmerized) aims at delivering a unique experience that connects one to an era
and encourages listeners to realise that magic exists in everyday life! Popular
classic songs from evergreen hit makers like Ilaiyaraaja and A.R Rahman will be
the staple on the station to help people break free from the hustle and bustle
of a stressful city life.
Widely considered to be a city steeped in history, the people
of Hyderabad are known to have a penchant for traditional, evergreen and retro
music. It’s a quality the city is known for and the station will be tapping
into this sentiment to reach out to the locals. MAGIC 106.4 FM, with the assistance
of celebrities and popular RJs well established in the radio industry like RJ
Prateeka, RJ Sri Krishna, RJ Murali, RJ Jo, etc.. will bring retro content to
listeners throughout the day.
Speaking
about the launch of MAGIC 106.4 FM, B. Surendar, COO, Red FM network said,
“MAGIC
106.4 FM is our answer to people’s hectic lives – a window of opportunity to
get lost in the yesteryears, which was free from stress and more care-free. The
people of that era still reminisce the culture and lifestyle of that time, and
the music and movies of those days hold a special place in their hearts. Our
network has constantly strived to bring newer content formats to the masses, a
fact which is deeply imbibed in the network’s DNA. We believe MAGIC 106.4 FM
fits the bill perfectly of being a platform to relive the nostalgic 80’s and
90’s era and let listeners enjoy a spark of magic in their daily lives today.
We would like to bring forth more mesmerising situations in the hearts and
minds of our consumers through MAGIC 106.4 FM and trigger an unconditional
sense of joy allowing listeners to Vintoo Maimarachipodaam!”
MAGIC 106.4 FM is an attempt to create trendsetting,
experiential radio station – thanks to the never before music mix and the
first-time-ever content philosophy. This is the second station to be launched
in Hyderabad after the initial launch in Mumbai, which was met with an
over-whelming response.
The channel hit airwaves on 11th July. The FM channel was grandly launched by the
renowned Director, Dada Saheb Phalke award winner, K Vishwanath Garu on 11th
July at 10:06 min 4 sec. Celebrities like Music Director Koti, Producer Aswani
Dutt have come down to the studio during the day to bless and wish Magic
106.4 FM team on their new journey. The Celebrities have expressed their
happiness and have wished the team to create some magic among the listeners
with the beautiful retro music. The day continued with celebrations with RJs
and Celebrities.
About MAGIC
106.4 :
The thought behind this channel is to help listeners find
magical moments in their daily hectic lives and to transport from them into an
era which is nostalgic and mesmerising. With a unique positioning, the radio
station aims to provide its listeners a medium to break from the mundane daily
life and builds on the proposition of “Vintoo Maimarachipodaam.” The music
played on the new channel is specially curated to uplift your mood, will enable
you to create happy thoughts in your mind and make your day more enjoyable.
-Press note
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