Saturday, June 29, 2019


~Riding on the universal theme of friendship, the ZEE5Telugu exclusive film premiered on 25th June 2019~

National, 26thJune 2019:ZEE5, India’s fastest growing OTT platform, exclusively released the film‘Ala’ on the platform.Written &directed by Sarat Palanki and starring Bhargav Komeera, Shilpika Malavika, Ankith Koyya, and Rohit Reddy, Ala is an emotional roller-coaster which premiered on25th June’19.

Watch teaser here

‘Ala’ is a contemporary story of friendship,camaraderie,loss,pain,heartbreak,depression and motivation.It romances the fragile egos of today’s youth and deals with the issue of mental illness with utmost sensitivity. The film is packaged with stellar performances by the lead castsupported by a strong script and direction whichmakesit a must watch.

Sarat Palanki,Writer &Director,Alasaid “Aladepicts the sorry state of our society today and highlights the  insecurities we live with.Depression is on the rise today and it is imperative to bring to life stories which can motivate those suffering from it to overcome it. Our film is a humble attempt in that direction. Every individual associated with this film understood the gravity of what we are trying to communicate.We are lucky to have ZEE5 as our presenting partners. With this film, we aim to seed hope and motivate our viewers,that will be our true revenue.”

Bhargav Komeera, Actor, Ala said, “When I heard the script of the film, it left me thinking. Ala is a powerful tale and an inspiring story of how my character changes his fate with grit and determination. It is an important story to tell at this point in time and I hope with ZEE5’s massive reach, it travels far and wide.”

Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we continue to build a rich content library for our audiences. Hence, it is our earnest effort to look for varied stories which have a strong narrative. Our viewer’s appetite for regional content has increased manifolds and our success in language markets encourages us to present amazing stories such as this one. Ala is one of those finds – a unique story told sensitively through relatable characters. It is definitely one of our best presentations of 2019.”

Manish Aggarwal, Business Head, ZEE5 India, said, “Ourregional premium packs in Tamil, Telugu and Kannada have been a successful and gratifying model where viewers get a chance to watch their favourite movies, Originals and Before TV content in their own language. At ZEE5, we continue to focus on creating content across languages, varied genres and are heavily invested to ensure that meaningful stories are part of it. Ala is the most recent addition to that and we are keen to keep building this library by adding stories which resonate with the audience.”

In November last year, ZEE5 introduced regional premium packs (Tamil, Telugu and Kannada) for subscribers which have seen great success. The ZEE5 Telugu Premium pack is priced competitively at Rs. 49/- for one month and Rs. 499/- for a year.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

About ZEE5

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

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About ZEEL

Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.

ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.

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